Strengthen AIA position in the competitive insurance market in Vietnam through a series of PR activities
AIA Vitality is a science-backed wellness program that rewards people for getting healthier. As AIA’s communication agency, MVV has the opportunity to launch AIA Vitality in Vietnam. With the mission to protect and help Vietnamese people live healthier, longer and better , a series of activities are carried out as part of the initiate, including: Liv’ – AIA’s exclusive content hub about Healthy living, Influencers’ workshop & social campaign and especially, David Beckham’s visit, which attracted tremendous media & public attention.
Besides, MVV play a significant role in supporting AIA to strengthen its media relationship, enhance media presence and handle crisis management throughout period from 2017 – 2019.