SONASEA – THE BIRTH OF LEGENDS

Conceptualize and deliver comprehensive branding strategies for one of the top real estate complexes in Van Don and Phu Quoc, Vietnam.

Blessed with unique locations in the heart of Van Don and Phu Quoc – two sought-after destinations for tourism and real estate in Vietnam, Sonasea  – a resort brand developed by CEO Group – aimed to conceptualize a comprehensive brand positioning and architecture strategy to provide a strong base for future expansion. We were fully immersed in the brand development process from the beginning, developing the overarching architecture for the mother brand and unique brand stories based on each location’s signatures for individual projects.

To bring these legends to life, we also launched integrated marketing campaigns that included broadcast TV, key visual production, PR, digital ads, OOH… and other sales materials such as brochures, sales kits.