LAZADA – ‘STRONG TOGETHER’ BRAND CAMPAIGN
“Strong together” with Lazada during Covid-19 pandemic
When Covid-19 hits Vietnam, e-commerce comes from being essential to indispensable. As one of the three largest e-commerce platforms in Vietnam, Lazada needed to reinforce its relationships with not only consumers but also its logistics partners by injecting a much-needed sense of confidence, ensuring smooth operations at a time of unprecedented demand and risks.
We developed an overarching theme “Stronger Together” for all of Lazada’s corporate communications efforts and work with them to deliver this core message through multiple PR and social campaigns, including “Summer comes, Sales come”, “Rider appreciation”, effectively increasing brand affection.