MOBIFONE – STRATEGIC PARTNER FOR OPTIMIZED IMPACT
360-degree communications to refresh a major telecommunications player in the 4.0 era
2015 marked MobiFone’s comprehensive digital transformation journey into a multi-services corporation. To reinforce its #2 position in the telecommunications market and fuel its expansion into other technology-driven services, MVV SNP – as MobiFone’s strategic partner – was in charge ofdeveloping a 360-degree communications strategy to increase brand awareness and accelerate the brand’s reach in other fields. We worked closely with MobiFone’s cross-functional teams in communications, customer service and sales to execute nation-wide brand and sales campaigns to boost the brand and accelerate sales. Our core expertise in communications strategy and PR also enabled us to support MobiFone in overall brand reputation and crisis management.