Brand Campaign “Wellness Solution” 2020

See how we make “Wellness” into a brand keyword when Vietnamese think about Panasonic

In 2020, Panasonic has changed its brand direction to become a Wellness solution providing company with the mission to improve quality of life for Vietnamese through high-quality products, advanced health-focused technologies. Using online platforms, Panasonic and MVV were able to bring an impressive introduction to the market and widely spread the message “Wellness Solution”. 

The brand campaign’s TVC “Panasonic’s Healthy Dance” was brought into life, followed up by a dance cover contest and a series of internal activities, using Panasonic’s people to be the brand ambassador for the campaign.