TECHCOMBANK – HO CHI MINH INTERNATIONAL MARATHON 2019
“Be greater everyday”, starting from the race
After launching a new brand positioning “Be Greater Everyday”, Techcombank aimed to strengthen its refreshed image by sponsoring Ho Chi Minh International Marathon, highlighting an unwavering effort to strive for greatness.
Anchored around the highly-anticipated Ho Chi Minh International Marathon 2019, we leveraged the power of influencers to spread the words about the modernized Techcombank, created key moments for brand exposure during the marathon and launched a comprehensive PR campaign to build the case for “Be greater everyday”. As a result, Ho Chi Minh International Marathon 2019 became the most talked-about race in its history, bringing in 8.3 times more conversations than the 2018 marathon.