Brand campaign “Live The Moments”

Raise brand awareness and product knowledge by 30% 

Vicostone is one of the World Top manufacturers of high-quality quartz -based engineered stones. In spite of the international recognition, Vicostone brand was not known in the local market. In 2019, Vicostone decided to start focus on the home country’s market, targeting Upper middle class Vietnamese households in big cities . After conducting a niche market research, MVV SnP had created a brand campaign with the creative concept of “LIVE THE MOMMENTS”, in which, we encourage people to enjoy their everyday’s living moments with their loved one. With the help of Vicostone’s quartz, the family kitchen and living room becomes the place for every member to enjoy their bonding moments with one another. 

Following, a series of multi-channels activities including viral clip, activation events, home-renovation-contest, social content & games, etc.  were carried out, which help the brand achieve its mission to raise brand awareness by 30%.