Brand Campaign “Do more, be more” 2020
Revitalize David for a stronger fight with Goliath
Cốc Cốc is in a unique position: the only Vietnam-made Internet browser in the market. After years of going head to head with giants like Google Chrome, Cốc Cốc needs a boost in terms of branding and communications to connect better with a younger audience as the browser with unique utilities tailored for Vietnamese users. We helped Cốc Cốc pivot to a new brand positioning “Do More – Be More” and a refreshed identity to match. To bring the new Cốc Cốc to life, we launched an intergrated marketing campaign that included TVC, photoshoot & social media.